National Pasta Association’s New Communications Campaign
“Pasta Fits” Program is Part of NPA Recipe to Boost Awareness of Pasta’s Role in a Healthy Diet
National Pasta Association (NPA), the trade association for the United States pasta industry, announces the launch of its 2011 communications program, “Pasta Fits.” The NPA’s new initiative will educate consumers about enjoying pasta as part of a nutritious diet and will focus on the importance of carbohydrates as part of a balanced and healthy diet.
“Americans love pasta, but fad diets and misinformation have led to consumer confusion. We are eager to kick off the Pasta Fits program to educate consumers about the great benefits of pasta,” said Peter Smith, Chairman of NPA and CEO of Ebro North America. “We have created a comprehensive program to set the record straight — pasta is an important and healthy part of any eating plan. We’ll provide consumers with knowledge and tools to enjoy pasta meals knowing that the nutritional value is as great as the taste.”
Using scientific research that supports the benefits of diets that include carbohydrates such as pasta for weight control, NPA’s new “Pasta Fits” program will educate consumers about why pasta and other carbs are vital to a healthy lifestyle. Pasta boosts energy, satisfies hunger, tastes great and can be prepared in countless delicious, low-calorie recipes. In addition, it is one of the most economical meals available to American consumers.
“There have been a number of diet trends that severely limit carbohydrate intake in favor of protein, but research shows that long term weight control is not about proteins vs. carbs, but about energy balance,” says Sarah Wally, registered dietician and consultant to NPA. “We want to debunk diet myths and teach consumers that carbohydrates are an integral part of healthful eating plans. Pasta is a perfect foundation for nutrient-dense, low calorie meals and can be successfully integrated into any weight loss plan.”
About National Pasta Association
The NPA is the trade association for the United States pasta industry. Founded in 1904, the NPA is comprised of manufacturing, industry supplier, and allied industry representatives. The organization provides leadership to the industry on public policy issues, serving as its voice in Washington, D.C. NPA also forges alliances with key organizations, monitors and addresses technical issues, and organizes events and seminars for the industry. For additional information go to: www.ilovepasta.org