Nutrition Messaging Through Grain Chain Videos
Source: USDA “The USDA Center for Nutrition Policy and Promotion (CNPP) and its partners use a coordinated messaging approach to amplify the reach of themes and nutrition messages related to the 2010 Dietary Guidelines for Americans. Themes include Foods to Increase, Foods to Reduce, Balancing Calories, “Make half your plate fruits and vegetables” and “Avoid oversized portions.”
One recent example of this collaboration was in support of the message “Make at least half your grains whole grains.” Multiple national partners committed to promoting and supporting grains rallied together and formed a group known as the “Grain Chain.” Members included American Bakers Association, Wheat Foods Council, Grains Food Foundation, National Pasta Association, USA Rice Federation, General Mills, and Kellogg’s. The “Grain Chain” partnered to produce a series of educational “how-to” videos highlighting whole grains as well as a series of tasty recipes featuring whole grains.”
